1. Vibrant and Bold Eyeshadows
The world of eyeshadow is shifting away from neutral tones and moving toward a bold, colorful spectrum. While neutral shades will always have their place, 2024 is all about experimentation with bright, striking colors.
Key Trends:
- Neon and Electric Hues: Vibrant neons in hues like electric blue, hot pink, lime green, and bright orange are leading the charge for bold eye looks. Whether you’re opting for a monochromatic lid or creating a striking gradient, neon eyeshadows add energy and excitement to any makeup.
- Pastel Pops: For those who want a more subtle take on color, pastel eyeshadows are gaining popularity. Soft lilacs, baby blues, and mint greens are perfect for creating a fresh, ethereal look that is still eye-catching.
- Bold Eyeliner Colors: Colored eyeliners in cobalt, teal, and even neon yellow are big this year. A simple swipe of colored liner can transform a basic eye makeup look into something bold and modern.
How to Wear It: For a dramatic look, layer bold eyeshadows from your crease to the lid and blend for a seamless finish. To ease into this trend, start by adding a pop of bright color to your lower lash line or outer corners.
Pro Tip: When working with bright colors, make sure to use a white or neutral base on the eyelids to make the colors pop even more. Use a primer to ensure the pigments stay vibrant throughout the day.
2. Graphic Eyeliner
Graphic eyeliner is one of the most exciting eye makeup trends of 2024. This bold, experimental style is all about sharp lines, geometric shapes, and creative designs that make the eyes stand out.
Key Trends:
- Geometric Designs: Think triangles, rectangles, and squares drawn along the lash line or in the crease of the eyelid. This trend plays on minimalism and creativity, allowing you to use eyeliner to create visually striking shapes that frame the eyes.
- Floating Liners: This technique involves applying eyeliner above the crease, creating a floating line that separates from the eyelid. It’s a futuristic, editorial look that is perfect for fashion-forward beauty lovers.
- Double and Triple Lines: Create extra dimension by layering different lines of eyeliner. Experiment with two or even three parallel lines of liquid eyeliner, each one slightly offset from the next.
How to Wear It: Graphic eyeliner works best when you pair it with simple eyeshadows or keep the rest of the makeup minimal to let the liner take center stage. For a softer version, try a thin floating line just above your crease or a sleek geometric shape near the lash line.
Pro Tip: Use a fine-tipped liquid eyeliner or gel liner with an angled brush to achieve precise lines. Practice on your hand first to perfect your design before applying to your eyes.
3. Smudged & Smoky Eyes
Smudged eyeshadow is back in 2024, but with a modern twist. The smoky eye has evolved into a softer, more lived-in version that’s perfect for both day and night looks. It’s about creating depth and drama without the harsh edges typically associated with traditional smoky eyes.
Key Trends:
- Soft & Blurred Edges: Instead of sharp, defined lines, the trend this year is to blend eyeshadows so that they fade seamlessly into the skin, giving a soft, diffused effect. This creates a natural depth and a sultry, smoky look.
- Dark, Mysterious Hues: Charcoal, deep brown, and plum are the go-to shades for this smoky look, with subtle shimmer or matte finishes. These colors create a more intense, mysterious vibe compared to lighter shades.
- Smudged Liner: Smudged eyeliner along the top and lower lash lines adds a sultry element to the smoky eye. Use your fingers or a smudging brush to blend the liner into the eyeshadow for a softer finish.
How to Wear It: Apply your eyeshadow in layers, gradually building up depth and intensity. Focus the darkest shades along your lash line and in the outer corners to add dimension. Smudge the eyeliner and eyeshadow together for a smoky finish that’s full of mystery and allure.
Pro Tip: To make the eyes appear larger, smudge a lighter, reflective shade (like champagne or gold) into the inner corners of the eyes and under the brow bone.
4. Lush Lashes and Defined Brows
The eyes are not just about eyeshadow—lashes and brows play a huge role in defining the face and completing your eye makeup look. In 2024, the focus is on full, voluminous lashes and well-groomed, defined brows that frame the eyes perfectly.
Key Trends:
- Lash Extensions and Lifted Lashes: Lash extensions continue to trend, providing clients with fuller, longer lashes that open up the eyes. For a more natural look, lash lifts are becoming increasingly popular as they curl natural lashes for a wide-awake effect.
- Bold, Defined Brows: Brows are thicker, fuller, and more defined than ever. The trend is shifting away from ultra-arched, pencil-thin brows, and instead focusing on a more natural shape with a bold, defined finish.
- Clumpy, Fluffy Lashes: Think of lashes that look voluminous but not too perfect. A bit of clumpiness gives lashes a soft, fluttery texture, especially when paired with a thick mascara formula.
How to Wear It: Opt for voluminous, lengthening mascara or consider individual false lashes to create a more dramatic effect. For brows, use a brow gel or pomade to fill in and define, following the natural shape of your brows for a fuller, more structured look.
Pro Tip: Pair bold lashes and brows with a neutral or soft eye makeup look to keep the attention on the eyes. If you’re going for a dramatic eye makeup look, keep the brows well-groomed and natural to avoid overwhelming the face.
5. Underliner and Lower Lash Line Detail
While the upper lash line often steals the spotlight, 2024 sees a shift toward emphasizing the lower lash line. Whether it’s a bold underliner, pastel shades, or even intricate designs, there’s a growing trend to give the lower lash line some attention.
Key Trends:
- Bold Underliner: A swipe of bold eyeliner on the lower lash line—especially in striking colors like cobalt blue, bright purple, or emerald green—is a fun way to add personality to your makeup look. This trend adds an unexpected pop of color and can be used to complement or contrast the upper lash line.
- Lower Lash Line Detail: From fine glitter to colorful eyeshadow gradients, the lower lash line is getting a lot of love. Add a subtle shimmer or go for a smudged, smoky effect to make your eyes pop.
How to Wear It: For a balanced look, pair a bold underliner with simple eye makeup on the top lash line. If you’re going for an ultra-dramatic effect, complement the underliner with a complementary color or shimmer on the eyelid.
Pro Tip: Use a waterproof liner to prevent smudging, and consider using an eyeshadow pencil for more precise control over the lower lash line.
Conclusion:
2024 is a year of bold, creative eye makeup looks that push boundaries and let the eyes do all the talking. From vibrant eyeshadows to experimental graphic liners, this year’s trends are all about individuality, creativity, and making a statement with your eye makeup. Whether you’re opting for a sultry, smokey look or a bold, graphic eyeliner, the possibilities are endless.